Mercury supports #ROW4ACURE challenge to raise money for Prostate Cancer UK

Published on: 18/07/2018


£33k raised last month at charity auction, as fundraising efforts continue, with aim to hit £50k target.

Twelve friends, all who have never rowed before, are braving the elements and attempting to row the Irish Sea, from Arklow in Ireland to Abersoch in North Wales in July 2018 to raise money for Prostate Cancer UK.   


The #ROW4ACUREchallenge is led by Adam Churton, 28. Adam’s father, James, 66, who lives in Malpas, Cheshire, was diagnosed with advanced prostate cancer in 2011. His prognosis was five years but due to the incredible advances in research and treatments, James is still going strong today. 

Adam who works for CBRE in London has brought together twelve friends who live and work in both Cheshire and London, all who have an affiliation with his father, to create the #ROW4ACUREteam.

Adam said, “I am thrilled to be organising the #ROW4ACURE challenge in aid of Prostate Cancer UK. This is the toughest, yet most exhilarating challenge of my life. Our mission is simple – we want to help raise as much money as we can to help continue these advances and give more families, like mine, the chance to fight back at prostate cancer. With the support of family and friends, we aim toraise £50,000 for Prostate Cancer UK.”

The challenge will entail a continuous row for approximately 100 miles and is anticipated to take approximately 24 hours in a four-person Celtic Longboat, more commonly used in the Celtic Challenge (a race held every two years from Arklow to Aberystwyth). This is a fixed seat single oar boat, making the challenge a real test of endurance. 

To ensure the team are safe throughout the challenge, three support vessels will accompany the rowing boat. The main support vessel will be in control of navigation and lead the rowing boat whilst providing a main base for all 12 rowers. A Ribeye Prime EIGHT21, powered by a single Mercury Verado 400R outboard, will act as secondary support and provide emergency support to the rowers through the night. 


An additional Ribeye TS400 tender, donated by Ribeye, will be used to ferry the rowers between the main support vessel and the rowing boat. Powered by the new, ultra-light Mercury 20hp EFI outboard engine,donated by Barrus, the team can benefit from fast, reliable starting and instant throttle response to ensure changeovers run as smoothly and efficiently as possible. 

The team (Adam Churton, Oliver Chantler, Ben Lamont, Sam Charlesworth, Tom Fearnall, Harry Cox, Sam Meekins, Harry Silcox, Al Allan, Cal Lee, James Hill and Will Whittaker) are planning to leave Arklow on Thursday, July 26 (weather dependent) and arrive into The Warren Beach, Abersoch on Friday, July 27. The Warren Abersoch, run by Haulfryn Group Ltd, of which Adam’s late Grandfather Quinton Minoprio was CEO,are the primary sponsors, with Meadow Foods, Total Developments, Culian Logistics and Sage & Sea Anglesey Holiday Cottages also official sponsors.

To help raise as much awareness and money for Prostate Cancer UK as possible, the #ROW4ACURE team hosted a fundraiser on Sunday 24th June 2018, raising an incredible £33K for the charity.  It was a fun-filled afternoon featuring a charity auction (items included a jet ski supplied by Ideal Boats and donated by The Warren, a stay at The Lodge Verbier, Richard Branson’s luxury mountain retreat in the Swiss Alps, a private helicopter tour, Abersoch package holiday and many more incredible lots), a cricket match, where the #ROW4ACURE team took on friends and family, including ex England rugby player Ben Foden, plus BBQ, bar and live music.

To support the #ROW4ACUREchallenge, please visit the JustGiving page online to donate:

For more information and to follow the journey please visit // Instagram @row4acure //

Back to entries

Find a Mercury dealer near you

 Find your nearest Mercury dealer

Learn More

Download the Mercury Brochure

Download the latest Mercury Brochure.

Learn More

Service & Support

Barrus is committed to the highest standards of customer service.

Learn more

Contact Us

Marketing Services Department,
E.P. Barrus Ltd, 
Glen Way,
Launton Road
Bicester, Oxfordshire
OX26 4UR        

Tel: 01869 363636
Fax: 08714 298109

VAT Number: GB226662558

Company Registration Number: 148476

Follow Us