21-year-old garden machinery dealer is Cub Cadet’s youngest in the UK!
Published on: 01/07/2019
Luke Mortimer, the owner of Ace Machines Limited in Milton Keynes, is the youngest member of the Cub Cadet dealer network in the UK.
Aged just 21, Luke has bought the dealership, formerly known as RGC Engineers.
He is no newcomer to the world of garden machinery and started his journey, aged 17, when he established his own business, ‘Mort’s Garden Machinery’. The company ran successfully for two years until Luke became aware of a long-established business owner looking to retire.
Luke approached the owner of RGC Engineers and agreed terms. The deal went through in December of last year and now Luke owns the company, with four members of staff by his side. The dealership, now renamed Ace Machines, is part of Cub Cadet’s 200-plus UK dealer network.
“When I became self-employed at 17, I could take the gamble and jump into the unknown as I still lived at home. An increasing number of young people are now starting their own businesses instead of heading towards standard employment – it’s more aspirational,” said Luke. “As I’m so young, people immediately judge me on my age and think my knowledge isn’t what it should be, yet once they get talking to me, they soon realise how wrong first impressions are. I don’t think of it as an insult, it’s just that the industry is dominated by older people, it's a barrier I’m having to break through.”
In the three short months Luke has owned his dealership, he has hired two members of staff to run his office and a further two to assist him in the workshop.
“Having a major brand like Cub Cadet is a significant benefit to the business,” he said. “They have been really good to me in my short time here. They haven’t been fazed by my age and have taken me and my business at face value, which is so encouraging. A trusting brand like them is what dealerships need, especially if they are just getting into the industry. I would say they have really helped with the success of my firm.”
Speaking on where he sees the gardening machinery industry heading, Luke added: “Over the next few years, I see the industry shifting towards robotics as millennials take more of an interest in gardening, opening up a new market. Cub Cadet’s recent robotics training day has been invaluable. It was so in-depth and informative, and I now feel well equipped to sell this new technology to customers.”
Phil Noble, sales and technical manager for Cub Cadet, said: “It’s great to hear Luke’s story and to see how well he is getting on. It just goes to show that this industry has limitless opportunities available to all. Working with our dealers is one of the core principles for Cub Cadet, it’s a two-way partnership. If both parties work together effectively the benefits can be seen for each side. I look forward to continue working with Luke and his team.”
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