Barrus acquires Blue Gee brand

Published on: 27/02/2020

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Having distributed Blue Gee products since early 2019, this week, Barrus has purchased the intellectual property and legal rights for the Blue Gee brand.

Blue Gee was established in 1985 as a British manufacturer of marine construction and repair materials. The brand has become well-known for its innovative product creation with a range of neat, easy to use products perfect for novices and experts alike. 

Barrus will now be fully integrating Blue Gee into the company with stock being held at its headquarters which will be moving to an extensive new site imminently. Supply will be controlled by the specialist Marine Equipment division with the Barrus transport fleet on-hand to deliver products door-to-door.

In addition to streamlined supply and distribution, the striking presence that Blue Gee currently has in-store will remain consistent. Retailers can continue to benefit from the partnership between Barrus and SailForce to ensure they have the products that they require in-store, in addition to enhanced support from the dedicated marketing and merchandising teams.

“This acquisition can only be seen as a huge move forward for the Blue Gee name as it gives us the opportunity to not only expand upon the range but also further develop the brand with the full support of Barrus expertise and systems,” commented Ben Allen, General Manager for the Marine Leisure Division, E P Barrus Ltd.

“Barrus is now in its 10th decade in the Marine Industry and, having moved into the Marine Equipment market, has an established position as a leading distributor. We are now looking forward to including some home-owned brands in the marine portfolio,” Ben concluded.

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