Barrus adds Barton Marine to its Chandlery portfolio

Published on: 15/02/2019

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Barton Marine announces a new distribution partnership with E. P. Barrus and SailForce to distribute and represent their extensive deck hardware range in the UK from 29th March. 

The new partnership looks to build on Barton’s current market position and provide ever increasing levels of technical support, customer service, stock availability and merchandising improvements for in-store presence.

With a hundred-year heritage and one of the largest, most financially robust companies in the marine industry, Barrus is driven to grow its marine division and provide a solid foundation for Barton to serve the market’s needs. 

An extensive inventory of products from the Barton range will be stocked at the Barrus warehouse based in Bicester, supported by an online ordering platform which provides visible real time stock figures for trade customers. All orders placed before 3pm are eligible for next day delivery which enables retailers and riggers to supply their customers more efficiently than ever before.

Barrus and SailForce are both home-grown UK companies and committed to high quality service levels.  Following a detailed training program, the knowledgeable SailForce team are fully equipped to assist with all deck hardware requests, backed up by the Barton technical team in Kent. The unique merchandising service provided by SailForce is available to help chandlers present product better for retail sales, ensure that in-store banners and instruction information is available and assist with online stock checks before ordering. 

During March, there will be a transition period with Marathon Leisure fulfilling existing orders placed with them until 29th March when Barrus will be the point of contact for new Barton Marine orders.

Suzanne Blaustone, Managing Director of Barton Marine said:

“Having spent time with the Barrus and SailForce team, I am excited about their approach to distribution and the benefits of having a sales team with keen sailing skills and technical expertise for our customers across the country. We would like to welcome Barrus and SailForce to the Barton Marine family and look forward to working together to further expand Barton offerings. We would like to thank Marathon Leisure for being a valuable partner over the last six and a half years and wish them all the best for the future. They continue to be at your service for other marine product lines as usual.”

Ben Allen, General Manager for the Marine Leisure Division, E. P. Barrus said:

“Barton is a well-known and respected deck hardware manufacturer, producing high quality products loved by the boating community. In the continued expansion of our marine business, we are looking to partner with premium brands in-line with our existing portfolio and when it came to deck hardware, Barton was our first choice. We are looking forward to working closely together as we serve the UK marine industry.”

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