Cub Cadet showcases new XR robotic mowers to dealers

Published on: 28/02/2019


This month, more than 100 dealers attended two Cub Cadet Robotic lawnmower sales training days held by E.P. Barrus at Warwick Racecourse.

Phil Noble, sales and technical manager, and his team launched the new range of robotic mowers to dealers. During the day, dealers were given a formal introduction to each of the new ranges; the XR1, XR2 and XR3. Phil and his team then went through the features and benefits of each robotic mower – aided by step-by-step videos.

Then, the dealers were given the opportunity to get hands-on with each mower learning to install the robots and gain a real in-depth understanding of how to help the customer with set-up and installation.

James Scott, owner of Auto Lawn in Maidenhead, said: “It’s great to see that robotics are being embraced by Cub Cadet. Personally, I enjoy coming to days like this as it gives me the chance to understand the set-ups of each robot in detail. It also lets me see what machine can work for each of my customers. Once we, as dealers, get more comfortable with a product we’re then happy to push it out.”


The whole Cub Cadet range of robotic mowers have unique, innovative features which have been designed to ultimately free up the user’s time. The XR1 is the only robot on the market with a patented mulch cleaner that automatically cleans the clippings out of the mowing deck, improving performance and reducing maintenance. The XR2’s unique edge mode means that the blades cut beyond the wheelbase, reducing the need to use a lawn edge cutter or strimmer – it’s a full customer package in one robot. The powerful XR3 has all the features of the XR2 but it also has high-performance brushless motors which operate at 2x200 watt and can mow up to 5000m²

All the robots can also be used at a second location without the need of an additional charging station thanks to the unique RoboZone signal transmitter. 

Discussing the success of the events, Phil said: “We are thrilled with how much our dealers have supported our two training days. It is clear that robotic product sales are growing year-on-year and customers are beginning to see them as a serious alternative. We have seen that robotic mowers are now being sold to replace traditional Cub Cadet tractor sales! Our mowers are cutting-edge with unique features, including voice-control Alexa. These innovations make our machines the number one choice for customers.”

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