Cub Cadet XZ5 Ultima Series receives GOOD DESIGN™ Award

Published on: 12/03/2020

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The Chicago Athenaeum Museum presented Cub Cadet with a GOOD DESIGN™ award for its new XZ5 Ultima Series zero-turns - for innovative and cutting-edge industrial product design in the tools category.

The awards emphasise quality design, awarding products with “design of the highest form, function and aesthetics… a standard beyond ordinary,” as stated by the GOOD DESIGN™ Award Program.

“We knew we had something very special [on] our hands based on how the project came together – from the unique tubular frame design to the best-in-class performance and comfort” said Dennis Fowler, industrial design lead for MTD Products Inc. “We’ve already expanded the line up to reach new audiences for 2020, and we look forward to continuing our quest for innovation within this product line.”

For the last 70 years, the Chicago Athenaeum Museum of Architecture and Design and Metropolitan Arts Press Ltd. have presented GOOD DESIGN™ awards to those who produce the most innovative and cutting-edge industrial, product, and graphic designs produced around the world. GOOD DESIGN™ is an international symbol of a company’s commitment to innovation and superior design.

The full journey of the XZ5 Ultima took six months, including input from 1,300 customers and more than 63,000 hours of engineering and testing. It was clear that customers wanted strength, durability and a sleek style.

“These new XZ5 Ultima machines have been on sale in America which leads the market on zero-turns and have smashed all sales records! The sales have been so successful that they have not only increased the line-up of Ultima machines but have also had to increase the production lines to keep up with demand” said Phil Noble, Divisional Manager, Lawn and Garden E.P. Barrus “Cub Cadet has been at the forefront of the zero-turn market in the UK because our tractors have enabled customers to have zero-turn performance but with traditional steering wheel controls. However, in the UK, lap bar tractors are becoming more and more popular, so we are excited to add these machines to our range. We showcased these machines at the end of last year and our dealers have really got behind them, our sales have already increased dramatically!”

The latest steering lever lap bar technology combined with the extremely robust construction of heavy-duty components and high-performance engine makes the XZ5 Ultima series the ideal tractor for any gardener or professional user looking for a machine for large lawn maintenance.

At Cub Cadet we continuously endeavour to improve our product ranges, from lawnmowers, to zero-turns, lawn tractors to robotic mowers, by incorporating new and proven technologies, implementing innovative engineering solutions and offering a dealership service that delivers true advantages to you and your business.

For more information go to www.cubcadet.co.uk or contact Cub Cadet on 01869 363677.

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