Town & Country steps into the new season with a brand-new website

Published on: 05/09/2019

Leading gardening gloves and footwear brand Town & Country has developed a new website in order to support its expanding product portfolio.

The new website features a task-orientated navigation, improved search functionality, a simplified checkout process and an easy to use stockist locator. In addition, the display has been significantly improved with updated branding, lifestyle photography and a responsive design which has been developed with smart phone users in mind.

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Users can either buy direct through the website or use the built-in stockist locator to find their nearest Town & Country retailer. Town & Country products are widely stocked and available throughout leading garden centres across the UK and customers can now easily obtain further product information when out and about on their phones and tablets.

The new mega-menu allows users to navigate by product area, user and task. Each product is clearly grouped into a variety of gardening and lifestyle tasks, so if the user is looking for a glove to use for weeding, they are presented with all relevant products in one single click from the homepage. The new search function allows users to search the product library by product name, product code and task, providing another quick and easy way of locating the exact product they need.

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To ensure that the customer makes an informed decision, the materials and technical features of each product are explained in a concise product description, alongside a size guide and care instructions. With so many products on offer, Town & Country wanted to help their customers understand more about them before they make a purchase.

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The overall look and feel of the website has been refreshed with a modern design and updated Town & Country branding. Each product in the range has been photographed in a lifestyle setting, demonstrating how the product is used and further enhancing the task-orientated approach.

Visit the new website here: www.townandco.com. Town & Country is also active on social media and keeps customers up to date and informed of its product range on both Twitter and Facebook at @townandco.

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